Global Certificate in Marketing for Business: Strategic Insights

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Strategic Marketing Planning: This unit covers the development of a marketing plan that aligns with the overall business strategy, including market research, target audience identification, and setting marketing objectives.
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Market Segmentation and Targeting: This unit focuses on the strategies used to segment markets and select target customers, including the use of demographic, psychographic, and behavioral segmentation criteria.
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Brand Management: This unit covers the development and management of a strong brand identity, including brand positioning, messaging, and visual identity.
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Product and Service Development: This unit covers the process of developing and improving products and services to meet the needs and wants of target customers, including product design, testing, and launch.
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Integrated Marketing Communications: This unit covers the development and implementation of a comprehensive marketing communication strategy, including traditional and digital channels, public relations, and advertising.
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Digital Marketing: This unit focuses on the use of digital channels and technologies to reach and engage with target customers, including search engine optimization, social media marketing, email marketing, and content marketing.
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Marketing Metrics and Analytics: This unit covers the measurement and analysis of marketing performance, including the use of key performance indicators, marketing mix modeling, and attribution modeling.
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Customer Relationship Management: This unit covers the strategies and technologies used to manage customer relationships, including customer segmentation, loyalty programs, and customer service.
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Global Marketing: This unit focuses on the unique challenges and opportunities of marketing in a global context, including cultural differences, market entry strategies, and global brand management.