Professional Certificate in Mobile Game Marketing: High-Performance
-- ViewingNowThe Professional Certificate in Mobile Game Marketing: High-Performance course is a comprehensive program designed to equip learners with essential skills for career advancement in the mobile gaming industry. This course highlights the importance of data-driven marketing strategies to create high-performance mobile games with global reach and user engagement.
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โข Mobile Game Analytics: Understanding key metrics, data-driven decision making, measuring user engagement and retention.
โข User Acquisition Strategies: User acquisition funnel, paid vs organic user acquisition, app store optimization (ASO), influencer marketing.
โข Monetization Models: In-app purchases, in-app advertising, subscription models, virtual currencies and items.
โข Mobile Game Localization: Culturalization, language localization, market research and expansion.
โข Retention and Engagement Techniques: Push notifications, in-game events, user feedback and community management.
โข App Store Optimization (ASO): Keyword research, app title and description optimization, app icon and screenshots.
โข Social Media Marketing: Creating a social media strategy, social media advertising, influencer marketing.
โข Video Marketing: App preview videos, game trailers, live streaming, video advertising.
โข Data Analysis and Visualization: Analyzing user behavior, data visualization tools, data storytelling.
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