Executive Development Programme in Strategic MBA: Sales Force Management

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The Executive Development Programme in Strategic MBA: Sales Force Management is a comprehensive certificate course designed to empower professionals with advanced sales force management skills. This programme emphasizes the importance of an effective sales force in achieving organizational success, making it highly relevant in today's competitive business landscape.

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With the increasing demand for skilled sales force managers, this course offers a timely response to industry needs. It equips learners with essential skills such as sales planning, leadership, and performance management, thereby enhancing their career advancement opportunities. The course curriculum is structured to provide practical insights into strategic sales force management, enabling learners to apply these concepts in real-world scenarios. By the end of the course, learners will have developed a solid understanding of sales force management strategies, enabling them to lead and manage sales teams effectively.

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โ€ข Sales Force Strategy: Understanding the role of sales force in an organization, aligning sales force strategy with business objectives, and developing a sales force strategy framework.
โ€ข Sales Force Design: Designing sales force structure, determining sales force size, and allocating sales territories.
โ€ข Sales Force Recruitment and Selection: Attracting, screening, and selecting sales talent, onboarding and training new sales hires.
โ€ข Sales Force Compensation and Incentives: Designing sales compensation plans, aligning compensation with sales objectives, and managing sales incentives.
โ€ข Sales Force Performance Management: Setting sales targets, measuring sales performance, and managing sales coaching and feedback.
โ€ข Sales Force Technology: Leveraging technology to enhance sales force productivity, including CRM systems, sales analytics, and automation tools.
โ€ข Sales Force Leadership: Developing sales leaders, managing sales teams, and fostering a high-performance sales culture.
โ€ข Sales Force Ethics and Compliance: Ensuring sales force conduct is ethical and compliant with legal and regulatory requirements.
โ€ข Sales Force Globalization: Managing sales force in international markets, including cultural differences, language barriers, and global sales strategies.


Note: The above list of units is not exhaustive and can be customized based on the specific needs and objectives of the Executive Development Programme in Strategic MBA: Sales Force Management.


Keywords: Sales Force Strategy, Sales Force Design, Sales Force Recruitment and Selection, Sales Force Compensation and Incentives, Sales Force Performance Management, Sales Force Technology, Sales Force Leadership, Sales Force Ethics and Compliance, Sales Force Globalization.


Secondary Keywords: Sales Force,

่Œไธš้“่ทฏ

The **Executive Development Programme in Strategic MBA: Sales Force Management** focuses on enhancing the skills and knowledge required in managing sales teams effectively. Here are some key roles in this field, represented in the 3D pie chart above, along with their market trends in the UK: 1. **Sales Manager**: A sales manager is responsible for leading a team of sales representatives and coordinating sales efforts. The 3D pie chart shows that sales managers account for 35% of the sales force management positions in the UK. 2. **Sales Team Lead**: A sales team lead is responsible for supervising a sales team, guiding sales strategies, and ensuring targets are met. The chart indicates that 25% of sales force management roles in the UK are sales team leads. 3. **Key Account Manager**: Key account managers handle the most critical clients and ensure the highest level of service. These roles represent 20% of the sales force management positions in the UK. 4. **Sales Representative**: Sales representatives are responsible for selling products and services directly to clients. The chart shows that 15% of sales force management positions in the UK are sales representatives. 5. **Sales Development Representative**: A sales development representative is responsible for generating new business leads and setting up meetings for sales teams. The chart reflects that these roles account for 5% of sales force management positions in the UK.

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EXECUTIVE DEVELOPMENT PROGRAMME IN STRATEGIC MBA: SALES FORCE MANAGEMENT
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London School of International Business (LSIB)
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05 May 2025
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