Global Certificate in Services Marketing: BA Hons
-- ViewingNowThe Global Certificate in Services Marketing: BA Hons is a comprehensive course that equips learners with essential skills for success in the services industry. This certificate course highlights the importance of service marketing, emphasizing its growing demand and influence in today's business world.
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⢠Services Marketing Fundamentals: An overview of services marketing, including definitions, characteristics, and the unique challenges and opportunities presented by services. This unit covers the service profit chain, a key concept in services marketing.
⢠Customer Relationship Management (CRM): An exploration of CRM as a strategic approach to managing a company's interactions with customers, clients, and sales prospects. Topics include CRM technologies, data-driven marketing, and customer loyalty.
⢠Service Quality and Customer Satisfaction: A deep dive into service quality and how it impacts customer satisfaction. This unit covers service blueprinting, gap analysis, and strategies for improving service quality and customer satisfaction.
⢠Service Design and Delivery: An examination of service design and delivery, including service processes, touchpoints, and service recovery. This unit covers service innovation, customer experience design, and service operations management.
⢠Service Pricing and Revenue Management: A review of service pricing strategies and revenue management techniques. This unit covers cost-based pricing, value-based pricing, and dynamic pricing.
⢠Marketing Communications in Services: An exploration of marketing communications in services, including advertising, sales promotion, public relations, and direct marketing. This unit covers integrated marketing communications, social media marketing, and word-of-mouth marketing.
⢠Services Marketing Metrics and Analytics: An overview of the metrics and analytics used to measure the success of services marketing. This unit covers key performance indicators (KPIs), customer lifetime value (CLV), and return on investment (ROI).
Note: The above list of units is not exhaustive and may vary depending on the institution offering the course.
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